Styling Property for Sale Works
Styling property for sale is more than aesthetics, it’s all about the economics. It’s also increasingly common.
In a recent review of listings on Realestate.com.au it was identified that as many as 40% of considered properties were professionally styled. This is likely attributable to the rationale that styling property for sale is going to:
- Attract more attention among other online listings
- Get more people to Home Opens
- Retain people in the home for longer during those Home Opens
- Create higher levels of emotional engagement with potential buyers
All of these benefits of styling property for sale will work towards:
- Improved chances of selling on or before the auction or by the end of the sale by set date campaigns (ie your clearance rate)
- Improve the final sale price
As property stylist’s we enjoy our work however that is only one part of the story of styling property for sale.
We Keep Statistics on Styling Property for Sale
Knowing the return on investment is critical when styling property for sale. We monitor the data on every single property styling job we do.
Important data we monitor includes:
- Number of Days the property is styled for sale
- Real Estate Campaign duration
- Amount invested in styling
- Advertised sale price or range
- Final property sale price
We then compare this with suburb averages for comparable properties. This helps us to not only understand the broader Mornington Peninsula property market but aids us in understanding trends in the real estate as well as being able to to provide clients with case studies of how styling property for sale has helped someone in their local area. These case studies profiled in some of our Portfolio evidence our client’s outcomes.
While styling property for sale has generated some amazing suburb records and life changing outcomes for our vendors, the outcome isn’t guaranteed.
Because we do track the stats on every job we can identify when there are unique property characteristics that even property styling can’t overcome. We have seen properties with difficult development covenants, land sizes and locations, unapproved building works, and unrealistic price expectations all fail to sell or fail to sell for the price the vendor was seeking. Thankfully our statistics show these occurrences amongst properties we have styled to be rare.
If you would like to know more about the statistics on Styling Property for Sale in your local suburb just let us know. Email me at hello@
